This image shows a screen capture of the Cross Selling Offer Analysis Drivers report. A table is shown titled Predictiveness of attributes across Cross Selling Offer. Columns are shown for Attribute, Average Predictiveness, Max Predictiveness, and Cross Selling Offer with Max Predictiveness. Rows are shown similar to the following:

• customer NumberOfChildren/12/57/Life Insurance (highlighted in red)

• customer Age/3/7/Credit Card

• call length/2/5/Credit Card

• customer Occupation/1/3/Life Insurance