Contents

Title and Copyright Information

Preface

• Audience
• Documentation Accessibility
• Related Documents
• Conventions

1 Introduction to Oracle RTD Decision Management

• 1.1 Oracle RTD Decisioning Process Framework
• 1.2 Oracle RTD Decision Management Features
  • 1.2.1 Oracle RTD Decision Management Applications
  • 1.2.2 Inter-Choice Relationships

2 Introduction to Oracle RTD for Marketing Optimization

• 2.1 Decision Management Framework
• 2.2 Introduction to Oracle RTD for Marketing Optimization
  • 2.2.1 Oracle RTD for Marketing Optimization
  • 2.2.2 Oracle RTD for Marketing Optimization Perspectives
• 2.3 Using Oracle RTD for Marketing Optimization
  • 2.3.1 Creating Projects
  • 2.3.2 Viewing and Searching for Projects
  • 2.3.3 Editing Projects
  • 2.3.4 Viewing, Searching and Adding Audit Trail Information for Projects
  • 2.3.5 Viewing, Searching and Adding Main Repository Audit Trail Information
  • 2.3.6 Committing Projects
  • 2.3.7 Discarding Projects
  • 2.3.8 Creating Choices
    • 2.3.8.1 Discarding Choice Additions in a Project
  • 2.3.9 Viewing and Searching for Choices
  • 2.3.10 Viewing, Searching and Adding to Choice Audit Trail Comments
  • 2.3.11 Editing Choices
    • 2.3.11.1 Discarding Changes to a Main Repository Choice
  • 2.3.12 Deleting Choices from the Main Repository
    • 2.3.12.1 Discarding Deletions
• 2.4 Allocating Product Features to Marketing Organization Job Roles
• 2.5 Job Role Oriented Example of Oracle RTD for Marketing Optimization Tasks
  • 2.5.1 Project Setup
  • 2.5.2 Create Campaign Showcase Properties
  • 2.5.3 Create Offer Regional Offers
  • 2.5.4 Create Creative West Coast Properties
  • 2.5.5 Create Slot Type 300x600 and Update West Coast Properties
  • 2.5.6 Approve the Campaign Showcase Properties
  • 2.5.7 Commit the Project

A Decision Manager User Interface Reference

• A.1 Decision Manager User Interface Schematic
  • A.1.1 Example of Decision Manager Screen
• A.2 Header Area
• A.3 Main Repository/Project Context Area
• A.4 Panel Area
  • A.4.1 Perspective Panel/Bar
  • A.4.2 Project Changes Panel/Bar
  • A.4.3 Search Results Panel/Bar
• A.5 Search Options Area
• A.6 Detail Area
• A.7 Create Project
• A.8 Project Details
• A.9 View Projects
  • A.9.1 Project Information Columns
  • A.9.2 Project Information - Query By Example
• A.10 Create Choice
• A.11 Choice Details
  • A.11.1 Choice Details - Definition Tab
  • A.11.2 Choice-Level Audit Trail