Oracle WebCenter Sites: Analytics is a WebCenter Sites plug-in that generates reports on the website traffic it monitors and analyzes. This guide contains procedures for using Oracle WebCenter Sites: Analytics to generate reports on visitors' interactions with published WebCenter Sites content, including Engage assets. The reports present both technical and demographic information to help you understand your site visitors by the content they visit, their browsing technologies, and the locations from which they issue requests for content. Report metrics enable you to discover traffic patterns from which you can determine how your website is performing from a marketing standpoint.
As Oracle WebCenter Sites: Analytics helps you gauge the effectiveness of your site, it positions you to easily detect business trends and react quickly with sharp e-business strategies. With Oracle WebCenter Sites: Analytics, you can stop guessing about visitors' wishes. Instead, you can systematically tune your site to visitors' expectations, attract new audiences, and keep their interest.
This guide is intended for the business users of WebCenter Sites: Analytics and anyone else with permissions to generate reports. Users should have:
A basic knowledge of the WebCenter Sites web application, such as the ability to navigate the WebCenter Sites interfaces and access assets' "Inspect" forms.
A thorough understanding of WebCenter Sites assets and published content.
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For more information, see the following documents in the Oracle WebCenter Sites documentation set for this release:
Oracle WebCenter Sites Certification Matrix
Oracle WebCenter Sites Release Notes
Oracle Fusion Middleware WebCenter Sites: Analytics Developer's Guide
Oracle Fusion Middleware WebCenter Sites: Analytics Administrator's Guide
(The release number is identified on the title and copyright pages.)
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This guide uses Analytics-specific terms, such as the Pageview object. These terms are explained in the "Glossary" section at the end of this guide.