Skip Headers
Oracle® Retail Data Model Reference
Release 11.3.2

Part Number E20361-02
Go to Documentation Home
Home
Go to Book List
Book List
Go to Table of Contents
Contents
Go to Index
Index
Go to Feedback page
Contact Us

Go to previous page
Previous
Go to next page
Next
PDF · Mobi · ePub

1 Introducing Oracle Retail Data Model

This chapter introduces the Oracle Retail Data Model, which is a start-up kit for implementing a retail data warehouse solution.

This chapter includes the following sections:

What is Oracle Retail Data Model?

Oracle Retail Data Model is a startup kit for implementing a retail business intelligence solution. It is a standards-based data model, designed and pre-tuned for Oracle data warehouses, including the Oracle Exadata Database Machine.

The Oracle Retail Data Model offers a single-vendor solution package that is tightly integrated with the business intelligence platform. With pre-built data mining, Online Analytical Processing (Oracle OLAP) and dimensional models, Oracle Retail Data Model provides you with industry-specific metrics and insights that you can act on immediately to improve your bottom line. These business intelligence solution offerings take advantage of Oracle's scalability and reliability, using Oracle's familiar optimization, parallelism, and performance engineering within the database.

Oracle Retail Data Model is a pre-built, pre-tested solution designed by industry experts to help retailers maximize the value of their Oracle data warehouse. You can take advantage of pre-built and pre-tested solution sets designed by industry experts that deliver relevant insights. Oracle Retail Data Model includes an exhaustive set of embedded advanced analytics using Oracle's OLAP and data mining technology. Using sophisticated trending and data mining capabilities based on Oracle's OLAP and data mining technology, retailers - including restaurants, grocery stores, department stores, specialty store chains, mass merchants, convenience stores, and multi-channel retailers, now have the data analysis capabilities to develop retail-specific insights that are relevant, actionable, and can improve both top-line and bottom-line results. You can see summarized, aggregated information or quickly navigate to drill-down transaction details to better understand business issues.

Oracle Retail Data Model can be used in any application environment and is easily extendable.

By leveraging Oracle's strong retail domain expertise, Oracle Retail Data Model provides an industry standard compliant foundation schema that is modern, relevant, topical, and addresses needs of most retail segments. This normalized foundation schema serves as a detailed and structured representation of the retail business, providing an integrated base for business information with fully defined entities and relationships.

For example, using Oracle Retail Data Model's sample reports, merchandisers gain improved insight into product affinities; loss prevention specialists gain improved visibility; and marketing analysts gain improved understanding of promotional effectiveness and customer segmentation. You can add your own reports as well. Oracle Retail Data Model, combined with Oracle technology, provides all of the components required for a complete and extendable Retail Data Warehouse and Business Intelligence framework to eliminate complex and costly integration requirements, all designed to reduce your total cost of ownership.

With Oracle Retail Data Model, you can jump-start the design and implementation of a retail data warehouse to quickly achieve a positive ROI for your data warehousing and business intelligence project with a predictable implementation effort.

Oracle Retail Data Model reduces costs for both immediate and on-going operations by leveraging out-of-box Oracle based Data Warehouse and Business Intelligence solutions, making world-class database and business intelligence technology solutions available with a retail specific data model.

New Features in Oracle Retail Data Model

This release of Oracle Retail Data Model includes the following changes and new features:

What Are the Components of Oracle Retail Data Model

Oracle Retail Data Model following components:

Oracle Products That Make Up Oracle Retail Data Model

Several Oracle technologies are involved in building the infrastructure for retail business intelligence.

Oracle Database with OLAP, Data Mining and Partitioning Option

Oracle Retail Data Model utilizes a complete Oracle technical stack. It leverages the following data warehousing features of the Oracle database: SQL model, compression, partitioning, advanced statistical functions, materialized views, data mining, and online analytical processing (OLAP).

Tip:

To save some money, you can consider using Oracle RAC and commodity hardware.

Oracle Development Tools

Use the following Oracle tools to customize the predefined logical and physical models provided with Oracle Retail Data Model, or to populate the target relational tables, materialized views, or OLAP cubes.

Table 1-1 Oracle Development Tools Used with Oracle Retail Data Model

Name Use

SQL Developer or SQL*Plus

To create or modify database objects

Oracle Warehouse Builder

For the process control of the intra ETL process

Analytic Workspace Manager

To populate the target OLAP cubes


Oracle Business Intelligence Suite Enterprise Edition Presentation Tools

Oracle Business Intelligence Suite Enterprise Edition is a comprehensive suite of enterprise Business Intelligence products that delivers a full range of analysis and reporting capabilities. You can use Oracle Business Intelligence Suite Enterprise Edition Answers and Dashboard presentation tools to customize the predefined dashboard reports that are provided with Oracle Retail Data Model.