Each targeter returns either a product ID or a promotionalContent item. A promotionalContent item is a Commerce Reference Store-specific item type that provides information about a promotion or marketing campaign on ATG Store. Essentially, a promotionalContent item is an image, sometimes with supporting text, although the item type itself has a number of other useful properties. Note that promotionalContent items are informational only. The actual granting of promotions is handled by other mechanisms. This illustration shows an example of the promotionalContent for the Save 25% on All Women’s Apparel promotion:

This illustration is described in the preceding text.

Targeters are viewed and managed through the Business Control Center. This section describes the Commerce Reference Store targeters, broken down into targeters that return product IDs and targeters that return promotionalContent items.


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