Web search engines partly base their rankings of pages on the words that appear in certain HTML tags, particularly <meta> tags and the <title> tag. A common SEO technique is to list key search terms in those tags, to raise the ranking of the pages for those terms.

The Oracle ATG Web Commerce platform includes an SEO tag repository for storing the content of these tags. This repository has a single item type, SEOTags. An SEOTags item has the following properties, whose values are used to create HTML tags:

The property values shown in these examples would result in the following tags:

<title>Welcome to example.com, home of bargain clothing and shoes!</title>
<meta name="description" content="example.com offers the finest women's clothing
  and shoes at low prices." />
<meta name="keywords" content="shoes, women's shoes, dresses, skirts,
  pants, shorts, jackets, accessories" />

In addition to title, description, and keywords, SEOTags items have three other properties:

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