The Social Campaigns Tab
The Social Campaigns tab helps you narrow your analytical view to see how the Publish posts you published with SRM tags are performing. You can view metrics for all your tagged posts. You can search specific individual tags in a specific social network. For Facebook, this includes both published and unpublished posts.
Note: The Unpublished post type is available only for Facebook.
For more information on how to create and manage Facebook Unpublished posts, see Creating an Unpublished Post. For information on how to engage and respond to comments on Facebook Unpublished posts, see About Folders.
You can work with the Social Campaigns tab if you are an Oracle Social Marketing customer.
In this article:
What are tags in Workflow & Automation?
Overview
· Streams
· Post
Breakdown
· Engagement
Rate
All Network Posts
· Social Network Metrics
Click a link above to get directly to that section, or scroll down and start reading.
What Are Tags in Workflow & Automation?
Tags are words and phrases that you can apply to posts, allowing you to organize and track your posts to your different social properties. Admins can create tags on the Admin page in Publish, and they will then appear in a drop-down menu in the Tagging area of the Create a Post page, where any user can add them to a post. For more info on creating and using tags, see the The Admin Tab help article.
Selecting Your Tag
When you first click on the Social Campaigns tab, you'll see info on one tag in your account.
To select another tag, click the Tag Selector and a list of all your tags will appear. You can search for a specific tag in that menu as well. After you select a tag, the page will refresh with metrics for that tag.
Beneath the tag selector, you'll see the following options for viewing your data.
Viewing the Overview Page
When you first click on the Social Campaigns tab, you'll be on the Overview page. This page gives you some basic metrics about the overall performance of streams with the tag you're viewing.
Streams
This chart shows you how many of your streams in each social network have made a post using the tag you're viewing.
In this image, you'll see on our Brookstrut account, we had 1 stream in each social network with the tag Organic.
Post Breakdown
This chart shows you how many posts were made to each of your social networks using the the tag you're viewing. You'll see it as a pie chart and table.
Engagement Rate
This graph is actually 7 graphs in one. They are, Campaign, Facebook, Twitter, Google+, LinkedIn, Tumblr, and All Engagement Rates. Clicking the metric's name on the drop-down menu will refresh the graph so it displays the information for that particular metric.
- Campaign - The percentage of people who interacted with your posts when they were exposed to it. This is calculated by adding all of the actions for the posts on all the social networks they were posted to, divided by the Reach for the posts for all your social networks.
- Facebook - The percentage of people who interacted with your tagged Facebook posts when they were exposed to them. This is calculated by adding the total page actions, then dividing by Reach.
- Twitter - The percentage of people who interacted with your Twitter posts when they were exposed to them. This is calculated by adding the retweets and Workflow & Automation clicks, then dividing by the number of followers you had on the day the tweets were posted.
- Google+ - The percentage of people who interacted with your Google+ posts when they were exposed to them. This is calculated by adding the +1s, replies, and reshares for the post, then dividing by the number of followers you had on the day of the posts.
- LinkedIn - The percentage of people who interacted with your LinkedIn posts when they were exposed to them. This is calculated by adding the clicks, likes, comments, and shares and dividing by the number of impressions.
- Tumblr - The percentage of people who interacted with your Tumblr posts when they were exposed to them. This is calculated by taking the notes and dividing by the number of followers your account has on day of the post.
- All Engagement Rates - This shows you lines for the engagement rate for all four graphs at the same time.
For each graph, the total number for the metric is shown below the graph, along with a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.
Hovering over the individual data points on the graph, you can see the exact engagement rate for a specific day.
Viewing All Network Posts
The next option you have for viewing your data is All Network Posts. When you click on this option, you'll see all the posts you made using the selected tag to all your social networks.
Here's the info you'll see for each post:
- Post image (if any)
- Social Network & stream name
- Time stamp
- Post content
- A link to the post on in its native habitat on its social network
You can also sort your posts by Posted At or Engagement Rate.
You'll also see additional metrics, different for each social network:
- Engagement Rate: The percentage of people who interacted with your post when they were exposed to it. This is calculated by adding the total page actions, then dividing by Reach.
- Virality Rate: The number of People Talking About This (unique people who created a story about this post) divided by the unique Impressions for the post (the number of people who have seen this post [estimated]).
- Reach: : The number of unique users that saw the post.
- Total Actions: Any action that can be taken on the post, including Likes, comments, Shares, Photo clicks, Workflow & Automation clicks, etc.
- Total Reactions: The number of times the post received a reaction.
- Comments: The number of comments the post received.
- Shares: The number of times the post was Shared on Facebook.
- Engagement Rate: The percentage of people who interacted with your post when they were exposed to it. This is calculated by adding the retweets and Workflow & Automation clicks, then dividing by the number of followers you had on the day the tweet was posted.
- Retweets: The number of times the post was retweeted.
- Likes: The number of times the post was liked.
Google+
- Engagement Rate: The percentage of people who interacted with your post when they were exposed to it. This is calculated by adding the +1s, replies, and reshares for the post, then dividing by the number of followers you had on the day of the post.
- +1s: The number of +1s the post received.
- Replies: The number of replies the post received.
- Reshares: The number of times the post was reshared.
- Engagement Rate: The percentage of people who interacted with your LinkedIn posts when they were exposed to them. This is calculated by adding the clicks, likes, comments, and shares and dividing by the number of impressions.
- Impressions: The number of times a post was shown to LinkedIn members.
- Likes: The total number of likes on your posted content.
- Comments: The total number of comments on your posted content.
- Shares: The total number of shares on your posted content.
- Clicks: The number of clicks on your content, company name, or logo. This doesn't include interactions (shares, likes, and comments).
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To see more posts, use the scroll buttons at the top and bottom of the page.
Viewing the Social Network Posts
If you want to see how your Facebook posts with a particular tag performed, you can with one click. The final four options under the Tag Selector you can select from are Facebook, Twitter, Google+, and LinkedIn. Just click one and you will only see the tagged posts made to that social network.
You can view your posts in each social network in different ways by sorting them. Here's what you can sort by for each social network:
- Published at
- Engagement Rate
- Total Actions
- Total Reactions
- Comments
- Shares
- Virality
- Reach
- Published At
- Engagement Rate
- Retweets
- Likes
Google+
- Published At
- Engagement Rate
- +1s
- Replies
- Reshares
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Downloading the Page
Like all our Listen & Analyze pages, you can download the metrics as an XLS file to your computer. Click the Download: This Page link at the top of the page and a download page will open, saving the XLS to your machine.