Introduction to Content & Apps
Welcome to Content & Apps. This article will give you an overview of Content & Apps' capabilities and how to learn more about each individual area and feature of the tool.
You can work with Content & Apps if you are an Oracle Social Marketing customer.
About Content & Apps
Content & Apps is a powerful tool that provides you a content management system for creating your own unique, branded content that can be hosted as tabs on Facebook or embedded on any website. Content & Apps has over 50+ modules with a huge range of capabilities, from a calendar of upcoming events, to hosting videos, to contests and sweepstakes.
Throughout these articles, you will learn about the interface itself, the tools you will use to help build your content, and how to analyze the activity and effectiveness of the content you create.
About Basic Terminology
Let's go over some terminology that you will see throughout these help articles. Many of these names or phrases are specific to Content & Apps, so it is important to know what they refer to.
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Content & Apps — An application that lets you create and publish dynamic content to custom tabs on your Facebook Page.
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Facebook Page — Your brand or organization's home on Facebook. A Facebook Page has several tabs included by default, like the Wall and Info tabs.
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View — The content that Content & Apps will publish to an assigned tab on your Facebook Page.
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Module — One of a number of building blocks you can use to construct a View.
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Application (or App) — In this context an application provides special functionality for your Facebook Page. An application can be located on your Facebook Page's Boxes tab, or it can have its own tab.
So, to put all of these parts together in a single statement: In Content & Apps, you assemble Modules into a View which is then published to a tab on your Facebook Page.