Part VIII Enabling A/B Testing

The A/B Test component of WebCenter Sites enables marketers to further enrich the visitor data collected from the website. When you enable the A/B Test asset, marketers use the A/B Test feature to test design and content changes to web pages. This testing helps them determine which versions create more customer activity and interest.

The following topics provide information about configuring and enabling the A/B Test component:

• Administering A/B Testing