Tracking Promotions
Each promotion has a unique promotion code that you can use to track the effectiveness of your various marketing activities. For example, you can include a promotion code in the text of a letter, or you can disguise it as a telephone extension number or a fictitious sales representative's name. When a prospect calls in response to a promotion, you can either ask for the promotion code or let the prospect indicate it automatically when requesting the telephone extension number or sales representative's name (which is actually the promotion code).
