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Content personalization is crucial to optimize the usability of portable wireless devices. Oracle9iAS Wireless provides for complete personalization with the customization portal that allows users to set up their personalized content from a PC browser or from their wireless device. Users can completely personalize their wireless profile or device to: Make different applications available to different devices Create and organize bookmarks, folders, buddy lists, and presets Administrators can also determine which users and groups have access to services.