79 What is Oracle Application Server Personalization?

Oracle Application Server Personalization provides real-time personalization for e-business sales channels, such as Web sites, application hosting environments, and call centers. Using the new scalability features of Oracle Application Server, Oracle Personalization analyzes large volumes of customer data. This allows individual Web site users to see personalized recommendations for information and products based on their current and historical session behavior, as well as the behavior of groups of similar individuals. The Oracle Personalization administrative user interface provides easy-to-use functionality for the application administrator. Included in this functionality is a set of reports summarizing the effectiveness of the recommendations

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