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About Consumer Goods Funds

A fund is a named appropriation of money to be spent on promotions over a specific period of time for specific accounts and specific categories and products. There are two types of funds: fixed and accrual. Fixed funds are fixed amounts of money allocated in a lump sum. Accrual funds are funds in which the amount of money is calculated based on product movement.

Marketing administrators set up funds and allocate larger funds into child funds for use by key account managers. Key account managers can manage funds, including creating deals for promotions, submitting payments against deals, and tracking fund activities.

Siebel Consumer Goods Guide