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About Trade Promotions

There are two kinds of promotions—corporate promotions and account promotions.

Corporate promotions are company-wide promotions of a product or a brand in which accounts can participate. They are run for a specific time period and contain the objective of the promotion, suggested tactics, and other information. For example, a beverage company decides to promote a new product by running a corporate promotion with the recommended tactics of a temporary price reduction (TPR) and in-store displays.

Account promotions can be based on a corporate promotion. A plan is a group of account promotions that depicts the aggregate results of account promotions, such as spending and volume by plan.

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