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Siebel Life Sciences Guide > Recording Calls in Pharma > (Optional) Recording Marketing Responses in Contact CallsIf your license includes Siebel Pharma Campaigns, information about the contact's response to campaign offers can be recorded for the contact call, through the Contact Call Detail - Marketing view. These campaign offers may be actual offers, such as an invitation to an event. Or, the offers may be messages about products that the sales representative conveys during the contact call. These messages augment the call products detailed by delivering more granular information and by recording the responses received during detailing. These messages are part of marketing campaigns, and responses must be recorded in order to capture the bidirectional flow of information. The contact's response also appears in the Track Results view for the campaign; this closes the loop on the marketing strategy and allows the marketing manager to assess the effectiveness of the campaign and to further refine segmentation and targeting. To record offer responses in contact calls
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