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Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions > About Adding Marketing Information to Loyalty Promotions > Associating Loyalty Members with Marketing CampaignsTo target loyalty members with an outbound communication, you can use marketing campaigns. Marketing campaigns are based on contacts, not on members. Therefore, you must associate a Member with a Campaign record to include the member in a marketing campaign. |
Siebel Loyalty Administration Guide |