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Siebel Partner Relationship Management Administration Guide > Managing Marketing Campaigns > Collaborative Marketing with Partners > Planning Collaborative MarketingYou can use the Siebel PRM CHAMP Planning screen to plan collaborative marketing projects. This screen lets you do the following:
For example, the brand owner and partner may decide to host an event to promote their complementary products or services. They use the CHAMP Planning screen to specify an agreed-upon action plan. Following the action plan, the partner organizes the event. As the partner incurs expenses in organizing the event, it submits MDF requests to receive credit against the fund. For more information about CHAMP planning, see CHAMP Planning. For more information about market development funds, see Using Market Development Funds. |
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Siebel Partner Relationship Management Administration Guide |