Siebel Partner Relationship Management Administration Guide > Partner Programs Administration >

About Partner Programs

A partner program is a set of requirements, entitlements, and processes associated with a particular type of partnership. The brand owner sets up each partner program to enable partners to apply for membership. A partner program is a multi-organization enabled object that supports access control visibility.

Partner programs administration allows channel partners to apply for partner program membership on the PRM Portal. After the prospective partner has completed the application, a channel operations manager (brand owner) must review and approve or reject the application. If the application is approved, the channel operations manager will then grant the new partner access to the program through the PRM Partner Portal. In Siebel PRM 7.8, these tasks have been streamlined to require less manual input by the brand owner.

Partner programs administration and management involves these five steps:

• Setting Up Partner Programs. The brand owner sets up a catalogue of partner programs so a partner can select the program or programs from the PRM Portal.
• Applying to the Partner Program. The partner goes to the PRM Portal to apply for partner membership.
• Administering and Approving Partner Eligibility. The brand owner defines the criteria that determines who can apply to a partner program. The brand owner also defines the criteria that determines who can be automatically approved.
• Approving Partner Applications. The brand owner reviews the submitted application to verify the information and then approves or rejects it.
• Administering Partner Program Memberships. The brand owner reviews and tracks membership data for all partners who are enrolled in a partner program.