|  |  | 
    | Category | Indicates the kind of item this is. Values include Advertisement, Seminar, Conference, Trade Show, and Collateral. | 
    | Market | Market segments relevant to this partner. | 
    | Vendor Name | Name of the vendor supplying the good or service indicated in the line item. | 
    | Start Date | Date the specified marketing activity starts. | 
    | End Date | Date the specified marketing activity ends. | 
    | Participation Rate | This value is inherited from the MDF Program Participation Rate.. | 
    | Participation Amount | Calculated field indicating the maximum amount the brand owner will contribute. The value comes from the participation rate multiplied by the proposed amount. | 
    | Amount Approved | Calculated field indicating how much the brand owner approves for a given line item. This defaults to the participation amount multiplied by the approved percentage. | 
    | Category | Indicates the kind of item this is. Values include Advertisement, Seminar, Conference, Trade Show, and Collateral. | 
    | Market | Market segments relevant to this partner. | 
    | Vendor Name | Name of the vendor supplying the good or service indicated in the line item. | 
    | Start Date | Date the specified marketing activity starts. | 
    | End Date | Date the specified marketing activity ends. | 
    | Participation Rate | This value is inherited from the MDF Program Participation Rate.. | 
    | Participation Amount | Calculated field indicating the maximum amount the brand owner will contribute. The value comes from the participation rate multiplied by the proposed amount. | 
    | Amount Approved | Calculated field indicating how much the brand owner approves for a given line item. This defaults to the participation amount multiplied by the approved percentage. |