Siebel Applications Administration Guide > Managing Portfolios > Process of Analyzing B, C, and D Accounts >

Reviewing Marketing Events


You can review and update the marketing events associated with an account or unit. You can view the marketing events for a particular account or unit, or you can view marketing events for all units.

This task is a step in Process of Analyzing the A Accounts and Process of Analyzing B, C, and D Accounts.

To review marketing events for selected accounts or units

  1. Navigate to the Accounts screen > Accounts List > Portfolio Management Process view.
  2. Drill down on the portfolio plan with which you want to work.
  3. Click the appropriate account planning tab, then click the Marketing Events subview tab.

    The current marketing events for the selected accounts or units are displayed.

  4. To add a marketing event, click New, and complete the necessary fields.

    Some fields are described in the following table.

    Field
    Description

    Created Date

    Displays the date on which you created the marketing event record. The date distinguishes the marketing event from other marketing events.

    Event

    Select the type of event.

    Expected Results

    Type information about the expected results.

    Target

    Type information about the target audience.

To view marketing events for a portfolio plan

  1. Navigate to the Accounts screen > Accounts List > Portfolio Management Process view.
  2. Drill down on the portfolio plan with which you want to work.
  3. Click the All Marketing Events tab.

    All marketing events that are associated with accounts in the portfolio plan are displayed.

    For information about the fields in this screen, see Reviewing Partners.

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