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Siebel Dealer Administration Guide > Business Rules for Dealers > About Business Rules for DealersBusiness rules can be used in several ways:
For example, for a special promotion, dealers might want to send letters to customers whose hobby is sailing. The OEM can create a template that generates these letters and sends them to a fulfillment house for mailing. In this example, while creating the rule, the OEM could set two parameters: the form-letter template used for the letter and the fulfillment house that mails the letters. After the OEM creates and publishes these business rules, dealers can use them. Dealers can change these parameters to select a different form letter or a different fulfillment house. Using the actions that are shipped with Siebel Dealer, you can create business rules that send letters, send emails, and create activities for sales or service representatives. By creating additional actions, you can also create business rules that automate many other tasks. There are two other features that you can use to supplement these business rules:
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