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Siebel High Tech and Industrial Manufacturing Guide > Design Registration, Opportunity Management, and Design Win > Process of Distributor Selling Components to OEM >
Submitting a Registration for a Design Program (Distributor)
The distributor begins by meeting with an OEM to determine whether one of the supplier's components would be appropriate for one of the OEM's design programs and to determine projected sales for the planned product and prices for the component. When the distributor finds a product that can use one of the supplier's components, the distributor attempts to register it. Registration protects distributors from competition during the period when they are collaborating with the OEM to get this component designed into the product. Typically, distributors are given a discount on components if the register the design and win the design. Other distributors would not get this discount, so they would not be able to offer the same low prices as the distributor holding the registration. This task is part of Process of Distributor Selling Components to OEM. To submit the registration through the Partner Portal, the distributor must enter:
- Design Program. The design program record refers to the product that the component will be used in. For example, it might refer to a new server that the OEM is planning to produce.
- Design Registration. The design registration record refers to the component used in the program. For example, it might refer to a chip that the distributor thinks can be used in the server.
There can be multiple design registration records for one design program record. For example, the distributors may want to use several different chips made by the supplier in one product that is planned by the OEM. To submit a registration through the Partner Portal
- In the Partner Portal, navigate to the Design Programs screen.
- Select an existing design program for which you want to register a new part, or create a new design programs record.
- Drill down on the design programs record, click the More Info tab, and enter information about the program. Some fields are described in the following table.
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Last Name |
Enter the last name for the contact at the end-customer company. |
Potential Value |
Displays the roll-up of the potential value for all child design registrations or opportunities. |
Prototype Date |
Enter the start date for building of the prototype for the OEM product. |
Production Date |
Enter the start date for production of the OEM product. |
Market |
Enter the vertical market that the OEM product belongs to. |
- Click the Program Team view tab and add employees who will be working on this program to the Program Team list.
Anyone who is on the program team will be able to view this design programs record and the associated information.
- Click the Design Registrations tab and create a new design registrations record.
- Select Design Opportunity Details from the drop-down list to the right of the Query button, and enter information about this opportunity to use a specific component produced by the supplier in this product.
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Potential Value |
Displays the aggregation of revenues for all selected parts under Revenues. |
Assigned To |
Displays the manufacturer employee assigned to review the design registration. It is automatically set to the partner manager for this distributor as the first reviewer. |
Field Application Engineer |
Enter the name of the field application engineer (FAE) assigned to the design registration. This FAE automatically becomes a member of the sales team. |
Sales Engineer |
Enter the name of the sales engineer (SE) assigned to the design registration. This SE automatically becomes a member of the sales team. |
Rep Firm |
Enter the account name of the manufacturer representative working the opportunity. |
Inside Sales Rep |
Automatically filled out with the partner manager for this distributor. |
Submitted Date |
Displays the date the registration was submitted by the distributor or sales representative. |
Renewal Date |
Displays the date the registration needs to be renewed by the supplier. |
Approved/Rejected Date |
Displays the date the status of the registration was set to Approved or Rejected. |
- In the Revenues view, beneath the Design Registrations list, enter a projected sales quantity and price. Some fields are described in the following table.
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Selected |
Identifies the part selected from a list of competing parts for the given socket. |
Registered |
Selected by the manufacturer to indicate to the distributor that the part is registered on distributor's behalf. |
- Click the Contacts view tab and add more information about the contacts at the OEM.
- Click the Contract Manufacturers view tab and add information about the contract manufacturers who will produce the OEM's product.
Contract manufacturer information is useful to track where the sales for this opportunity will come from.
- In the design registrations form, in the Status field, select Submitted.
The registration request is submitted to the supplier for approval. The revenue records become read-only. The Inside Sales Rep field is set to the partner manager for this distributor at the supplier company, so the registration is automatically assigned to that partner manager.
NOTE: If the distributor wants to make any changes to this design registration data, the distributor can select Recalled in the Status field to recall the submission.
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