Siebel Marketing User Guide > Planning and Designing Marketing Campaigns >

Process of Setting Up Campaign Assignment Skills

Campaign assignment skills are set up only in Siebel Campaigns. Setting up campaign assignment skills is a way to identify which employees have certain skills and define the attributes of each skill.

Assignment Manager uses assignment skill rules to assign telesales agents to a campaign. Assignment skills are categories, such as Product or Language. Campaign Skill Items are subsets of campaign skills. For example, a skill item for the product campaign skill may be 486 Laptop or Pentium Desktop. A skill item for the language campaign skill may be French or English.

When associating skills with a campaign, first define the assignment skill, and then assign properties to the skill using the Campaign Skill Item list. Fields in the Campaign Skill Item list vary according to the skill. Repeat these procedures to add as many skills as needed to the campaign.

To set up assignment skills for a campaign, perform the following tasks:

1. Associating Assignment Skills with Campaigns
2. (Optional) Defining Campaign Skill Items
3. (Optional) Deleting Assignment Skills and Campaign Skill Items