Siebel Marketing User Guide > Planning and Designing Marketing Campaigns >

Using Waves with Campaigns

When you create a campaign, a default wave record is also created. The default record allocates 100% of the contacts in wave A. If the campaign is part of a marketing program, you set up the waves in the Programs screen. For more information, see Setting Up Waves for Campaign Loads.

For stand-alone campaigns, you create waves in the Campaign screen. The delay between waves can be defined as hours or days.

To set up multiple waves for a stand-alone campaign

1. Navigate to the Campaigns screen.
2. Click a campaign.
3. Click the Design view tab.
4. In the link bar, click Wave Settings.
5. Add new wave records, and save the wave records.

   Use the following table as a guide.

   Field	Comment
   Wave Code	Enter a wave code, up to 10 characters. You cannot save the record without a wave code. The wave code appears as part of the source code for the campaign member if you set up the source code format to include it. The wave code for the default wave is A.
   Description	Describe the characteristics of the wave.
   Lag	The default is 0. Enter the amount of time the wave is delayed after loading a campaign. The maximum lag for the waves cannot be greater than number of days between the start date and end date of the campaign. The wave is launched when the server processes the Launch Campaign request. This server process can be scheduled or can be manually started using the right-click menu in the Program Flow workspace.
   Lag Unit	Choose either Hours or Days.
   %	The default percentage is 100 for a single wave. If you are planning multiple waves, first reduce the percentage number in the first wave and enter the percentage of contacts that are included in the second wave. The total percent values cannot exceed 100%.