Siebel Marketing User Guide > Designing Marketing Programs >

About Using the Program Flow

The logical flow for both single-stage and multistage programs is designed using the Program Flow view. In this view, you graphically define the program's single-stage or multistage logic by dragging and dropping program components such as campaigns, events, lists, segments, and stages into the workspace.

You can manually execute the program from the Program Flow view or execute the program by scheduling a stage. Before setting up the Program Flow, verify that the following tasks have been completed:

• Define segments and lists and associate them with the campaigns.
• Define campaigns and associated offers and events.
• Define segment trees, if required.

The Program Flow view displays the selected program's details and the interactive workspace with a palette of objects representing program elements such as campaigns, internal lists, segments, and stages. To set up a program flow, perform the following tasks:

1. Adding Stages to Programs
2. Specifying Repeating Stages Within Programs
3. Associating Segments with Campaigns
4. Adding Campaigns to Stages
5. Setting Up Waves for Campaign Loads
6. Adding Imported or Internal Lists to Campaigns
7. Adding Trees to Campaigns and Allocating Segment Tree Cells
8. Creating and Applying Program Templates
9. Executing Programs