Siebel Marketing User Guide > Setting Up and Using Web Marketing >

Web Marketing and Web Site Visitors

A Web site visitor can navigate to the Web Marketing home page by entering the URL in a browser or by clicking a hyperlink on another Web page. At this point, the visitor to the Web page is anonymous and can choose to register, log in (with an existing user name and password), or continue to navigate anonymously. When the anonymous visitor arrives at the Web Marketing home page, the default campaign offers and the details for the first offer in the Featured Offers list appear. If the visitor registers or logs in, the visitor sees other campaign offers for which he or she is eligible. For more information about default offers and default campaigns, see the description of featured offers in Web Marketing Offers Page.

If a contact logs in using the contact's user ID and password, any responses generated by this customer are tagged with the customer's account ID and with the associated campaign ID. For more information about setting up users, see Default Responsibilities and Users for Web Marketing.

Web site visitors can also navigate to the Web Marketing site by clicking an embedded URL from within an email offer. Only contacts or prospects receive these offers. When an email contact or email prospect clicks an embedded URL, the Web Offer page for this offer appears. Any responses to the offer from this contact or prospect are tagged with the associated campaign ID and offer ID, so marketers can track response rates for specific campaigns. For a list of responses that are captured, see Response Management.

Visitors to your Web Marketing home page are categorized as follows:

• Anonymous Visitor
• Email Contact
• Email Prospect
• Logged-In Contact