Siebel Partner Relationship Management Administration Guide > Working with Partner Programs >

About Partner Programs

Brand owners may have multiple partner programs, each with its own requirements and processes. In Siebel PRM, partner programs allow brand owners to define each program's set of literature, terms and conditions, benefits, entitlements, and approval activities. Brand owners can also define characteristics such as activation date, expiration date, membership duration, and renewal period for each program.

Brand owners can group partner programs into tiers such as Silver, Gold, or Platinum. Brand owners can also create relationships between partner programs to define program prerequisites and addenda.

The brand owner sets up each partner program to allow partners to apply for membership. A partner program is a multi-organization enabled object that supports access control visibility.

Partner programs administration allows channel partners to apply for partner program membership on the PRM Portal. After the prospective partner has completed the application, a channel operations manager (brand owner) must review and approve or reject the application. If the application is approved, the channel operations manager will then grant the new partner access to the program through the PRM Partner Portal.

Partner program management involves:

• Setting Up Partner Programs. The brand owner sets up a catalogue of partner programs so a partner can select programs from the PRM Portal.
• Administering Partner Eligibility. The brand owner defines the criteria that determine who can apply to a partner program. The brand owner also defines the criteria that determine who can be automatically approved.
• Applying to the Partner Program. The partner goes to the PRM Portal to apply for partner membership.
• Approving Partner Applications. The brand owner reviews the submitted application to verify the information and then approves or rejects it.
• Administering Partner Programs. The brand owner maintains and updates the partner program.