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Siebel Pharma Handheld Guide > Using Pharma Handheld >
Setting Up MedEd Events in Siebel Pharma Handheld
This section describes how a pharmaceutical company can use Pharma Handheld to plan a medical education (MedEd) event. A MedEd event refers to a promotional or educational event attended by physicians and medical professionals. An event functions as a forum for exchanging information on a particular disease, illness, therapeutic class or product. A medical education event can be as simple as a lunch-and-learn in a physician's office or as complex as a seminar series or national sales meeting. Sales representatives in the field can use Pharma Handheld to view and create MedEd events and invite contacts to MedEd events. The following section provides instructions for MedEd procedures.
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