Siebel Marketing User Guide > Launching Programs and Campaigns > Using the Schedule Calendar View >

Understanding the Marketing Campaign Launch Workflow Process

When you launch a campaign, the Marketing Campaign Launch workflow process initiates. For more information about workflow processes, see Siebel Business Process Designer Administration Guide.

The exported list file is sent to each vendor in the List Distribution list of the Waves view, using distribution adapters and profile information. For example:

• Email. The exported list file is emailed to the vendor's primary contact.
• FTP. Each vendor has a profile specifying the host name, user name, and password. The exported list file is sent using File Transfer Protocol to the vendor's FTP server.

For each wave, the server receives a request to send each valid offer in the campaign on the day the program is executed, adding to that date any lag days defined in the wave. Only those contacts or prospects assigned to a particular wave will receive the offer.