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Siebel Marketing User Guide > List Management >
Promoting Prospects
Prospects are prospective contacts, people who have the potential to become customers or to be involved in a business activity in some other way. Prospects are candidates for promotion to a contact, an account, or an opportunity. In addition, you can configure the promotion behavior by modifying the promotion map in Siebel Tools. In Siebel Marketing, you can promote prospects from the List Management screen. In other Siebel eBusiness applications, you can promote prospects in views located in the List Management and Campaigns screens. To promote prospects, perform the following tasks:
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