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Setting Up Households

This chapter provides information about standard Siebel eAutomotive functionality for household management. Your company's application configuration and business processes may differ from the procedures or business scenarios presented in the following sections.

Households are comprised of individual consumers, or contacts, that are economically affiliated and who share common purchasing or service interests. The Households screen provides information on households and the relationships that contacts have with households.

Households are optional and are not required to effectively use Siebel eAutomotive; however, if your company plans to target marketing and sales campaigns to a demographic group of potential customers, then household information may be valuable to marketing, sales, and service managers.

Through the association of contacts with households, Siebel eAutomotive allows marketing and service managers to see vehicles, opportunities, and service requests associated with household members. Managers can also use Siebel Analytics to segment household data to target households that meet various demographic and purchasing trend criteria.


 Siebel eAutomotive Guide 
 Published: 18 April 2003