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Business Scenario for Funds

This scenario is an example of a workflow performed by marketing administrators and key account managers. Your company may follow a different workflow according to its business requirements.

You are a key account manager at a large beverage manufacturer. Your company has developed a new category of fruit-flavored beverages. You plan to run a promotion at your account with a feature and display of the new category. To pay for the promotion, you use funds established by the marketing administrator. You set aside funds to pay for the promotion by creating a deal for the feature and display.

After the promotion has run, you submit payments against the deal to pay for the promotion.


 Siebel Consumer Sector Guide 
 Published: 18 April 2003