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Siebel Partner Relationship Management Administration Guide > Using Market Development Funds >
About Market Development Funds
A market development fund (MDF) makes it possible to do joint marketing activities with one or more partners. For example, you might create an MDF to fund a joint advertising campaign with one of your large partners. Or you might create an MDF to send several of your partners to a large trade show.
To work with an MDF, you go through the following stages:
- You create the fund. When you create a fund, you specify how much funding it has and which partners participate in it.
- You authorize employees to approve fund requests. You must authorize your employees to approve fund requests. Employees have a fund request approval limit. If a request is greater than an employee's limit, that employee will route it to other employees for further review.
- You or your partners request funding. After a fund has been created, people from the partner company or from the brand owner company can request funding on behalf of partners who participate in the fund.
- You approve funding requests. Your company must approve or reject funding requests. Optionally, you can use Siebel Business Process Designer to inform people by email when they must review a request or provide more information.
- You track the spending. The MDF checkbook lets you track the amount of credits, debits, and total funds available in the a fund.
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Siebel Partner Relationship Management Administration Guide Published: 18 April 2003 |