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Content Targeting Steps

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There are four steps to content targeting:

Content tagging. Business managers tag content with attributes that describe for whom the content is most appropriate. For example, a company's products might be tagged by industry focus or value classification.
User profiling. Users enter information about themselves to be used in evaluating business rules. Each piece of information is called a profile attribute. For example, a profile attribute could keep track of the industries in which a customer is interested.

For more information on profile attributes, see User Profiles.

Business rules administration. Business managers create rules that govern which content is shown to which users. These rules are written using an "if-then" syntax and allow business managers to make changes to the business logic during run time. Rules can be written to examine tagged content or the actions of users in the system.
Association with applets. Business rules are associated with Siebel applets at run time, and only the content matching the rules is shown to the appropriate user.

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