Contents

Title and Copyright Information

Preface

• Audience
• Documentation Accessibility
• Related Documents
• Conventions

1 Installation of Oracle Real-Time Decisions for Siebel E-Commerce

• 1.1 Configuring JDBC Data Source for Access to Siebel OLTP Data
  • 1.1.1 Creating WebSphere 6.1 Data Sources
  • 1.1.2 Creating BEA WebLogic 9.2 Data Sources
  • 1.1.3 Creating Oracle Application Server 10.1.3 Data Sources
• 1.2 Importing the RTD Siebel ECommerce Inline Service into Oracle RTD Decision Studio
• 1.3 Verifying the Setup of the Siebel Data Source
• 1.4 Deploying the RTD Siebel ECommerce Inline Service to the Oracle RTD Server
• 1.5 Specifying the List of Trusted Hosts for Decision Service Requests
• 1.6 Testing the Deployed Inline Service Via Web Service Calls
• 1.7 Setting Up the RTD_WEB_HISTORY Table (Optional)

2 Overview of Oracle Real-Time Decisions (Oracle RTD)

• 2.1 Introduction to the Oracle RTD Decision Process
• 2.2 Integration Points Between External Applications and Oracle RTD
• 2.3 Overview of Oracle RTD Integration with External Applications
• 2.4 The Oracle RTD Decision Process
• 2.5 More About the Oracle RTD Decision Process Elements
  • 2.5.1 Performance Goals
  • 2.5.2 Decisions
  • 2.5.3 Choice Groups and Choices
  • 2.5.4 Eligibility Rules
  • 2.5.5 Filtering Rules
  • 2.5.6 Scoring Rules
  • 2.5.7 Models
    • 2.5.7.1 Model Usage Summary
    • 2.5.7.2 Choice Models
    • 2.5.7.3 Choice Event Models
• 2.6 General Oracle RTD Elements and Features
  • 2.6.1 Data Sources
  • 2.6.2 Entities
  • 2.6.3 Functions
• 2.7 Oracle RTD Inline Services
• 2.8 Introduction to Oracle RTD Decision Studio
• 2.9 Analytic Reports and the Oracle RTD Decision Center

3 RTD Siebel ECommerce Inline Service Elements

• 3.1 Overview of Oracle RTD Integration with Siebel E-Commerce
• 3.2 Data Sources
  • 3.2.1 Accounts DS
  • 3.2.2 Address DS
  • 3.2.3 Assets DS (Multiple Rows)
  • 3.2.4 Catalog Category DS
  • 3.2.5 Catalog DS
  • 3.2.6 Contact Address DS
  • 3.2.7 Contact DS
  • 3.2.8 Image DS
  • 3.2.9 Industry DS
  • 3.2.10 List of Values DS
  • 3.2.11 Product Line DS
  • 3.2.12 Products DS
  • 3.2.13 Promo Category Catalog DS
  • 3.2.14 Promotions DS
  • 3.2.15 Web History DS
• 3.3 Entities
  • 3.3.1 Session Entity
    • 3.3.1.1 Writing Output to RTD_WEB_HISTORY Table During Session Cleanup
  • 3.3.2 Account Entity
  • 3.3.3 Assets Entity
  • 3.3.4 Catalog Entity
  • 3.3.5 Category Entity
  • 3.3.6 Contact Entity
  • 3.3.7 Industry Entity
  • 3.3.8 Products Entity
  • 3.3.9 Promo Category Catalog Entity
  • 3.3.10 Promotions Entity
  • 3.3.11 Promotions List Entity
  • 3.3.12 Raw Assets Entity
  • 3.3.13 Raw Web Interactions Entity
  • 3.3.14 Web Interaction Entity
• 3.4 Informants
  • 3.4.1 Initial Context
  • 3.4.2 Offer Clicked
  • 3.4.3 Presented Offers
  • 3.4.4 Update Customer Profile
  • 3.4.5 Close Session
• 3.5 Advisors
  • 3.5.1 Get Promotions
• 3.6 Choice Groups and Choices
  • 3.6.1 Promotions Choice Group
  • 3.6.2 Siebel Promotions Choice Group (Dynamic Choices)
  • 3.6.3 RTD Promotions Choice Group (Static Choices)
• 3.7 Decisions
• 3.8 Models
• 3.9 Functions

4 Configuring the RTD Siebel ECommerce Inline Service

• 4.1 Utilizing the Category/Catalog Eligibility Rules
• 4.2 Modifying Promotion Attributes Sent to Client
• 4.3 Adding More Oracle RTD Data Sources
• 4.4 Adding Attributes to Existing Entities
• 4.5 Modifying Scoring Logic
• 4.6 Enabling the RTD_WEB_HISTORY Table