Segmentation Subject Area Mapping to OTBI and OBIA Duty Roles

The following table describes the marketing segmentation subject area inherited access mapping to duty roles for both OTBI and OBIA deployments:


Segmentation Subject Area	OTBI Duty Roles Inheriting Access to Subject Area	OBIA Duty Roles Inheriting Access to Subject Area
Marketing Segmentation Campaigns	Segmentation Marketing Transaction Analysis Duty Segmentation Marketing Operational Transaction Analysis Duty	Segmentation Marketing Transactional Analysis Duty Segmentation Marketing Operational Analysis Duty


Marketing Segmentation Cache and Saved Results	Not applicable	Segmentation Marketing Transactional Analysis Duty Segmentation Marketing Operational Analysis Duty
Marketing Segmentation Cache and Saved Results Real Time	Segmentation Marketing Transaction Analysis Duty Segmentation Marketing Operational Transaction Analysis Duty	Not applicable
Marketing Segmentation Targets	Segmentation Marketing Transaction Analysis Duty Segmentation Marketing Operational Transaction Analysis Duty	Segmentation Marketing Transactional Analysis Duty Segmentation Marketing Operational Analysis Duty
Marketing Segmentation Opportunities	Segmentation Marketing Transaction Analysis Duty Segmentation Marketing Operational Transaction Analysis Duty	Segmentation Marketing Transactional Analysis Duty Segmentation Marketing Operational Analysis Duty
Marketing Segmentation Responses	Segmentation Marketing Transaction Analysis Duty Segmentation Marketing Operational Transaction Analysis Duty	Segmentation Marketing Transactional Analysis Duty Segmentation Marketing Operational Analysis Duty
Marketing Segmentation Interactions	Segmentation Marketing Transaction Analysis Duty Segmentation Marketing Operational Transaction Analysis Duty	Segmentation Marketing Transactional Analysis Duty Segmentation Marketing Operational Analysis Duty
Marketing Segmentation Leads	Segmentation Marketing Transaction Analysis Duty Segmentation Marketing Operational Transaction Analysis Duty	Segmentation Marketing Transactional Analysis Duty Segmentation Marketing Operational Analysis Duty
Marketing Segmentation Suspects	Not applicable.	Segmentation Marketing Transactional Analysis Duty Segmentation Marketing Operational Analysis Duty

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