Segmentation Job Role Mapping to OTBI and OBIA Duty Roles

The following table describes the segmentation and non-segmentation job role to duty role mapping for both OTBI and OBIA deployments:


Job Role	OTBI Duty Role	OBIA Duty Role	Duty Role Description
Marketing Analyst	Segmentation Marketing Transaction Analysis Duty	Segmentation Marketing Transactional Analysis Duty	Create and review attributes required in the definition and analysis of marketing segments. Review and analyze marketing lists, responses, treatments and campaigns.
Marketing Operations Manager	Segmentation Marketing Operational Transaction Analysis Duty	Segmentation Marketing Operational Analysis Duty	Create and review attributes required in the definition and operation of marketing segments. Perform all functional day-to-day operational analysis within Marketing.
Marketing Manager	Marketing Managerial Transaction Analysis Duty	Marketing Managerial Analysis Duty	Administer analysis in all key areas in Marketing, including but not limited to Campaigns, Leads and Responses.
Marketing VP	Marketing Executive Transaction Analysis Duty	Marketing Executive Analysis Duty	Review and analyze marketing campaign effectiveness, marketing costs and return of investment.
Corporate Marketing Manager	Marketing Corporate Transaction Analysis Duty	Marketing Corporate Analysis Duty	Review and analyze enterprise wide leads and customer data across the enterprise.
Sales Lead Qualifier	Marketing Lead Transaction Analysis Duty	Marketing Lead Analysis Duty	Analyze leads generated from sales and marketing campaigns.

Oracle® Marketing Segmentation Guide		Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Legal Notices.