Oracle^® Marketing Segmentation Guide > Installing and Administering Segmentation and List Generation >

Configuring Marketing Segmentation

This section describes how to create and manage configuration, integration, and metadata settings necessary to fully enable marketing segmentation functionality. You can define and manage configuration settings such as list formats and merge fields.

The following tasks are described:

• Manage Enterprise Content Management Integration

  Configure deployment and connection settings for the Oracle Content Server using Oracle Enterprise Manager.

• Manage Configuration Settings

  Configure deployment settings, default values, and write list output to database tables for the underlying business intelligence infrastructure.

• Manage Metadata for Marketing

  Create and maintain segmentation metadata, such as target levels, presentation catalog subject areas, and schema mappings, used when creating segments, segment trees, and list formats.