Oracle^® Marketing Segmentation Guide > Using Marketing Segments and Segment Trees > Manage Marketing Contact Planning Rules >

Applying Contact Planning Rules to Segment Trees

You can apply contact planning rules to segment trees by adding them to criteria blocks. For information on how to create and edit criteria blocks, see Adding Criteria Blocks to Segments.

For example, a company's email campaign uses a segment tree to allocate different offers to different micro-segments of customers, according to the eligible audience concept. The goal is for the system to automatically apply the contact planning rules to everyone who qualifies for the segment tree. Use the following segment: