Getting Started with PeopleSoft Customer Behavior Modeling

This chapter provides an overview of PeopleSoft Customer Behavior Modeling and discusses:

PeopleSoft Customer Behavior Modeling business processes.
PeopleSoft Customer Behavior Modeling implementation.

PeopleSoft Customer Behavior Modeling Overview

PeopleSoft Customer Behavior Modeling analyzes and enriches your customer data to provide you with information that helps you to profile your customers so that you can understand their behavior.

Use PeopleSoft Customer Behavior Modeling to identify product associations and spending patterns to support relevant and timely marketing communications. You can recognize customer preferences and patterns that help you optimize resource allocation, and take advantage of cross-sell and up-sell opportunities. You learn to detect marginally or highly profitable products and respond to critical changes in the customer landscape.

PeopleSoft Customer Behavior Modeling Business Processes

PeopleSoft Customer Behavior Modeling is part of the Customer Lifecycle Marketing business process. With this business process, you develop marketing programs and activities. Within this business process, you target audiences and develop lists of potential leads.

PeopleSoft Customer Behavior Modeling Implementation

PeopleSoft Setup Manager enables you to generate a list of setup tasks for your organization based on the features that you are implementing. The setup tasks include the components that you must set up, listed in the order in which you must enter data into the component tables, and links to the corresponding PeopleBook documentation.

Other Sources of Information

In the planning phase of your implementation, take advantage of all PeopleSoft sources of information, including the installation guides, table-loading sequences, data models, and business process maps. A complete list of these resources appears in the preface in the PeopleSoft Enterprise Performance Management Foundation for Analytical Applications and Performance Management Warehouse 9.0 PeopleBook, with information about where to find the most current version of each.