Overview of Interaction Management
Interaction Management accommodates the delivery of
the right content to the right person at the right time. Using the browser-based
tools, administrators directly modify Campaigns, Content Selectors, Placeholders,
and User Segments.
Administrators can personalize content displayed in
a portal by managing rules for Content Selectors, Placeholders, User Segments
and Campaigns:
- Content
Selectors are a mechanism that, under a certain set of conditions, queries
the content management system for documents. The Content Selector returns
an array of content and content metadata. This allows you to define the conditions
under which specific content can be viewed by a visitor to a Web site.
- Placeholders
define a spot on a page to render a single piece of content at any one time.
Developers use Placeholder tags to build personalized pages.
- User
Segments are groupings of users based on common characteristics gathered
from their profiles and context (for example, session, request, and online
behavior) used to drive personalization.
- Campaigns
provide the mechanism for driving online behavior and personalization toward
specific business goals. Campaign management enables you to activate and deactivate
Campaigns based on time and date information, business goals, and individual
interaction with the site.
For additional documentation on Interaction Management, see the
Interaction Management Guide on BEA's edocs page.
Related Help Topics: