Overview of Campaigns

Campaigns provide the mechanism for driving online behavior and personalization toward specific business goals. Campaign management enables you to activate and deactivate Campaigns based on time and date information, business goals, and individual interaction with the site.

Named groups of scenarios work together to form a Campaign. A scenario is composed of multiple Campaigns actions that can:

• Show users specific pieces of Web content on a page or in a portlet through a Placeholder
• Give users a discount
• Automatically send users a predefined, dynamic email message

Developers and administrators work together to build Campaigns. Developers build the infrastructure by placing Placeholder tags in JavaServer Pages (JSPs) and supplying email and Campaign templates. Administrators specify the conditions governing the Campaign, including target User Segments and start and stop criteria.

Related Topics:

• Duplicate or Modify a Campaign
• Modify a Content Action
• Modify a Discount Action
• Modify an Email Action
• Preview a Modified Campaign Action
• Assign Interaction Management Resources to a Delegated Administration Role