Overview of User Segments

As an administrator, you can target visitors with Web content and Campaigns by defining and using groups called User Segments. These User Segments are not just static lists of users. User segments dynamically group users based on characteristics, such as group membership, browser type, profile values, and other user properties.

If visitors match the defined characteristics, they are automatically members of that user segment and are shown the specific Web content that you determine or are targeted with Campaign actions that you create.

A User Segment is a grouping of users based on common characteristics gathered from their profiles and context (for example, session, request, and online behavior) used to drive personalization.

As an administrator, you use the WebLogic Administration Portal to dynamically group users. User segments can be used repeatedly in Content Selectors, Placeholders, and Campaigns.

Related Topics:

• Modify a User Segment
• Duplicate a User Segment
• Assign Interaction Management Resources to a Delegated Administration Role
• Remove Interaction Management Resources from a Delegated Administration Role