Siebel Applications Administration Guide > Decision Issues >
About Decision Issues
Decision issues are the criteria a prospective customer uses to evaluate a potential supplier and product before making a decision to buy.
Decision issues are specific areas of interest that can influence a prospect's buying decision. Customers and prospective customers can ask questions and express concerns about the solutions you propose, and your company in general, during the sales cycle. Decision issues provide you with an opportunity to develop a sales strategy and address customer concerns.