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Using Siebel Personalization

Siebel Personalization enhances your Web site by showing customers information that is specific to their profile, interests, and history. Personalized content includes greeting users by name, presenting them with content targeted to their needs and interests, showing them recommended products, and sending email messages addressed to them.

Siebel Personalization allows you to define rules to show and hide content dynamically during a user's experience with your Web site.

Personalization deployment rules can depend on data such as users' personal profile information, date ranges, their company, products or services they have already ordered, or geographical information. User data can also be captured dynamically while the customer is browsing the Web site.

The home page includes the salutation in the upper-left corner. This salutation typically includes a personal greeting, but can be configured to provide targeted content such as product promotions, announcements, birthday greetings, medical request updates, and FAQs.

Conditional expressions can be used to hide applets depending on the application, the type of user, and whether the applets have any records in them.

Personalization is principally managed using the Personalization Administration screen in your Siebel application. For information about administering personalization, see Personalization Administration Guide.

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