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About Partner Use of Siebel Loyalty

Partners are other companies that work with the host company that runs the loyalty program. For example, an airline's loyalty program might allow members to earn frequent flyer points by doing business with partners that are hotels, car rental companies, financial institutions, and retailers.

The host company usually has an agreement with the partner. Under this agreement, the host company can charge the partner fees for various transactions and services that a partner requests for a given loyalty program. Fees include monetary fees and points.

The host company uses the Loyalty Partner Portal to interact with its partners by sharing member information, jointly creating promotions, reviewing and editing transactions, and managing partner fees and point balances. The Loyalty Partner Portal enables the host company to provide a simple interface to partners without worrying about the technical requirements of the high-interactivity client.