This image shows a screen capture of the Choice Analysis Drivers report for the Credit Protection choice, together with the five report names associated with the top attribute.

The left-hand side of the screen shows the Decision Center menu for the CrossSell (Development) Inline Service, with the entry Credit Protection highlighted under Credit Services, which is under Credit Cards, which is under Offers, which is under Decision Process.

On the right-hand side of the screen, the tab "Analysis" and the subtab "Drivers" are selected. Report Settings appear as follows:

• Time Window: Since April 1, 2003

• Offer Acceptance Level: Interested

• Channel: All

• Show Incomplete Time Window: Not selected

• Minimum Predictiveness: 5

• Number of bins: 3

• Maximum Number of Rows: 10

• Count: 435

• Model Quality: 83

The middle portion of the screen shows a report titled "Predictiveness of Entity Attributes for Credit Protection." Attributes shown include:

• customer CreditLineAmountcustomer MaritalStatuscustomer AvailableCreditAsPercentOfCreditLine

A box appears in the middle portion of the screen containing the words "Click an attribute name to generate associated reports", and an arrow from the box points to the lower portion of the screen.

The lower portion of the screen shows the names of the charts associated with the CreditLineAmount attribute :

• Most Important customer CreditLineAmount Values for Credit Protection (graph)Most Important customer CreditLineAmount Values for Credit Protection (tabular data)

• Relative Distribution of customer CreditLineAmount Values

• Pareto of customer CreditLineAmount Values

• Pareto of customer CreditLineAmount for the Whole Population