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Using Oracle Email Marketing On Demand >
Creating Marketing Emails
Oracle Email Marketing On Demand is seamlessly integrated with Oracle CRM On Demand's Campaign Management functionality. It provides marketing professionals with an integrated tool for creating professional-quality email campaigns based on customer information in Oracle CRM On Demand.
As a Marketing professional, you are guided through the process of creating rich HTML and text emails. You also have access to conditional messaging capabilities for precise personalization, and can track delivery and responses.
Oracle Email Marketing On Demand is a comprehensive, permission-based and scalable email marketing solution. With it, you can plan, create, test, execute, and track targeted, personalized email communications.
Before you create a marketing email, your company must:
- Set up the email address to be used as the From address in the marketing email. This is an address that the recipient will see as part of the From information.
- Set up the email address to be used as the Reply-To address in the marketing email.
When an email returns because delivery fails, the bounced message is recorded in the Delivery Status. If the recipient replies to the email (including an automated Out of Office reply), this email goes to the Reply-To address.
Then, in Oracle CRM On Demand, you must perform the following tasks:
Before you begin. To create marketing email content, you must perform the following tasks in Oracle CRM On Demand:
- Create a campaign record in the Campaigns screen.
- Add the recipients of the email to the Recipients list in the Campaign Detail form for the campaign.
- Click the Setup Email button to begin work on the marketing email.
In Oracle Email Marketing On Demand, to create a marketing email, perform the following tasks:
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