Shows the Party Reference simplified entity. PARTY includes BANK, ISP, DEAL, EMPLOYEE, VENDOR, CONTENT PROVIDER, COLLECTION AGENCY, EXTERNAL OPERATOR, PROSPECT. A PROSPECT becomes a CUSTOMER. A CUSTOMER contains CUSTOMER INDIVIDUAL. An ORGANIZATION BUSINESS UNIT has ORGANIZATION DEMOGRAPHY VALUE. A PARTY has PARTY ADDRESS LOCATION ASSIGNMENT. A PARTY is related to PARTY GEOGRAPHY ENTITY ASSIGNMENT. A PARTY has EXTERNAL ORGANIZATION TYPE, ORGANIZATIONAL DEMOGRAPHY VALUE. A PARTY has PARTY IDENTFICATION. A PARTY belongs to INDIVIDUAL DEMOGRAPHY VALUE. A PARTY is a channel as CHANNEL.