Shows the marketing business area simplified entity. CAMPAIGN generates CAMPAIGN STATUS. CAMPAIGN utilizes CAMPAIGN MESSAGE. CAMPAIGN MESSAGE depicts CAMPAIGN MESSAGE DEPICTION. CAMPAIGN is managed with CAMPAIGN MANAGEMENT HISTORY. CAMPAIGN MANAGEMENT HISTORY explains PARTY MANAGEMENT ROLE. PARTY MANAGEMENT HISTORY explains reason for PARTY MANAGMENT role. PROMOTION is strategically divided in CAMPAIGN. PROMOTION is directed against TARGET ACCESS METHOD and TARGET ACCOUNT and TARGET GEOGRAPHY AREA. PROMOTION uses list of PROMOTION CONTACT LIST UTILIZATION. PROMOTION CONTACT LIST UTILIZATION for CONTACT LIST. CONTACT LIST acquired from SOURCE SYSTEM. PROMOTION CONTACT LIST UTILIZATION response to PARTY PROMOTION RESPONSE. PARTY PROMOTION RESPONSE taken by PRODUCT MARKET PLAN. PRODUCT MARKET PLAN includes PROMOTION MARKET PLAN ASSIGNMENT. PARTY includes PROSPECT. and ORGANIZATION BUSINESS UNIT. PARTY contains PARTY CONTACT LIST PARTICIPATION. PARTY CONTACT LIST PARTICIPATION responsible for PARTY CONTACT LIST ROLE. PARTY generates EVENT PARTY INTERACTION. MEDIA OBJECT generates a PROSPECT. PROMOTION MESSAGE RENDERING by MEDIA OBJECT. CAMPAIGN MESSAGE DEPICTION represents PROMOTION MESSAGE RENDERING.